vik 365 Hat

Everyday warmth, natural fibres

The vik 365 Hat brings together soft, breathable merino wool and organic cotton for a beanie that works year-round warm but not sweaty, cosy but not bulky. Its naturally odour-resistant and temperature-regulating, with a ribbed knit that holds its shape and a wide fold-up edge for extra warmth. Finished with a small leather patch, its a daily staple with just the right amount of Scandi style.

• FEATURES
• ECO CREDENTIALS
• THE BRAND

• • 55% ZQ-certified merino wool, 45% organic cotton
  • Breathable, odour-resistant and thermoregulating
  • Ribbed knit with wide fold-up edge
  • Leather logo patch
• • Organic Cotton – made from organic cotton

• When it comes to iconic Swedish exports, Fjllrven is right up there with IKEA and Volvo.* The Arctic Fox has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder ke Nordin then 14 years old took his mums treadle sewing machine down to the cellar and cobbled together his first rucksack.

  Some of Fjllrvens products are instantly recognisable, including the Knken backpack originally designed for Swedish schoolkids in the 1970s and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brands old catalogues and feature the brands 70s logo instead of the modern one.

  Quintessentially Scandi, Fjllrven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. Youre as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.

  But this is a brand that does more than just gear. ke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjllrven Classic treks which now operate in seven different countries from Sweden to Korea, including the UK.

  *Our senior buyer says we need to mention Saab here too.