The GOAT Steer Trucker Hat

Trucker caps with animal magic

The breathable trucker cap is a staple for road-trippers and backpackers alike, and no-one does this American classic better than Goorin Bros. Their Animal Farm collection is a line of trucker caps with embroidered animal badges and tongue-in-cheek tag-lines. They come in a wide range of textures, prints and materials, and theres an animal for everyone whether youre more of a black sheep or a queen bee. Looking at the Noahs Ark of animals on the Goorin farm, its clear theyve drawn inspiration from pretty much every continent. Well, either that or theyve just been bingeing a wild mix of Blue Planet, Countryfile and Tiger King.

• FEATURES
• MATERIALS
• THE BRAND

• • Classic American trucker cap
  • One size fits most, with adjustable snaps at the back
  • Ventilated mesh back
  • Embroidered animal patch on the front panel
  • Goorin Bros logo on the brim
• • 43% Polyester
  • 41% Cotton
  • 9% Rayon
  • 6% Nylon
  • 1% Spandex

• It was back in 1895 that a hatter called Cassel Goorin founded his family business, blocking and trimming fedoras and homburgs and selling them to the dapper gents of Pittsburgh off the back of a horse-drawn cart. In due course his sons, Alfred and Ted, followed in the old mans footsteps and rechristened the company Goorin Bros.

  Nearly 120 years later and its still a family affair, with Cassels great grandson manning the cart. Except the cart is now 15 stores, a busy wholesale business and a bestselling range of hats sold all over the world. Goorin are still master hatters in the old tradition with a range of razor-sharp felt fedoras and trilbies but theyve diversified over the years into more casual hats too.

  These days theyre best known for their distinctive trucker caps with fun animal patches on the front. Youll find them atop celebrity fans including gruff actors Tom Hardy and Gerard Butler, and footballers like Leo Messi, Luis Surez and Mario Balotelli. Even Justin Bieber is a belieber.