Fitz Roy Icon Trad Cap

Unstructured low-crown cap in organic cotton canvas

Trad cap, dad cap call it what you will, sometimes you just want an old-school baseball cap without all the structural engineering. No foam front panels, stiffened crowns, flattened bills or technical fabrics just soft organic cotton canvas that fits your head and shades your peepers. Featuring the Patagonia brand name embroidered simply across the front, this traditional six-panel design is unstructured with a low crown so it’s got that relaxed, lived-in feel straight out of the box. The brim’s made from recycled fishing nets (because Patagonia), while the rest is 100% organic cotton canvas with a comfy cotton headband inside. Rather than a plastic snapback, you’ve got a self-fabric adjustable strap at the back which is much more in keeping with the whole low-key vibe.

• FEATURES
• MATERIALS
• ECO CREDENTIALS
• THE BRAND

• • Crown, bill and back: 7.5-oz 100% organic cotton canvas
  • Brim: NetPlus 100% recycled fishing nets
  • Unstructured, low-crown, six-panel ball cap design
  • Organic cotton canvas headband for comfort
  • Self-fabric adjustable strap closure
  • Fitz Roy Icon logo on front
  • Made in a Fair Trade Certified factory in Vietnam
  • Weighs 85g
• • Crown, bill and back: 7.5-oz 100% organic cotton canvas
  • Brim: NetPlus 100% recycled fishing nets
• • Organic Cotton: made 100% organic cotton
  • Recycled Materials: made from recycled fishing nets
  • Environmental Initiatives: Through their membership with 1% for the Planet, Patagonia donate 1% of every sale to carefully chosen social and environmental causes

• Patagonia is the brand that other gear companies want to be when they grow up. In 2022, the company’s founder, Yvon Chouinard, famously gave the company to the planet. Its now jointly controlled by a charitable trust and a not-for-profit dedicated to fighting the climate crisis, and all post-operating profits go to environmental causes.

  But in some ways thats the tip of the (melting) iceberg. For nearly half a century, Patagonia has been an experiment in responsible business. From the farms that grow their cotton to the factories that make their goods and everything in-between, theyve tried incredibly hard to set the gold standard in terms of ethics, transparency and social responsibility. Not only that, but their gear is made to last to take hard use and repairs, and to maintain its performance through thick and thin.

  All of which is even more extraordinary when you consider that Yvon Chouinard started out blacksmithing climbing gear for his mates in his parents’ backyard, using a forge and anvil that he bought from a junkyard.

  At WildBounds we dont usually tend to go for the big-name brands, but this was one we simply couldnt resist. Quite apart from their amazing ethical and environmental credentials, they just make great gear. Weve used it and loved it for years, and you will too.